Now Enrolling for the Next Session of "ESP: The Master Class" 

ESP - The Group Class

ESP - The Group Class

The ESP (Easy Sales Process)  Master Class is not your typical “How To” sales training class. Sure - it includes a process, steps if you will, and plenty of opportunities to apply the concepts, but the fundamental notion is that Connie Whitman shares her award-winning signature 7-Step Sales Process that has helped ambitious entrepreneurs, leaders, and sales teams build powerhouse organizations to achieve wildly outrageous goals.

Module One - The 7-Step Easy Sales Process (ESP)

Learn what ESP is and how to apply it so you can quickly and consistently boost your sales team's performance and client close rates.

Module Two - Being Prepared

This module prepares you for having quality back and forth conversations with ALL clients, and helps you build an arsenal of effective open-ended questions to gain REAL insight into the client's current and future needs, life stage, communication style, etc. so you can enjoy a smooth and enjoyable presentation process.

Module Three - Connecting & Building Rapport

End tacky small talk and build your credibility as a professional by establishing a comfortable and trusting connection, so the service and sales process flows with ease. This allows you to build long-term relationships, continue to grow annual sales results, and provide ongoing referral opportunities to build your Centers of Influence (COI).

Module Four - Questioning & Exploring Needs

In this module, you’ll identify and create a superpowered set of questions for your sales tool belt to help you gain a deep understanding of a client’s current and future needs.  Additionally, you’ll learn to ask effective follow-up questions to dig deeper into the client's situation so recommendations you make later will have clients saying “yes” while minimizing possible objections.

Module Five - Active Listening

In this module, you’ll learn and develop your Active Listening skills to increase cross-sell opportunities and grow sales volume. This automatically helps you uncover greater options to recommend at every client meeting, easily increasing the value both you AND your client experience over the lifetime of your relationship.

Module Six - Presenting Solutions

Next, you’ll learn how to create and powerfully convey the benefit and impact of your offer without being “salesy and sleazy” with our skillful presentation formula. You’ll be equipped to quickly assess whether or not an upsell or different offer would be better received so you can increase sales while serving your clients more effectively. 

Module Seven - Confirming the Sales or Relationship

Learn how to deliver powerful presentations with our 4-Step Approach without feeling pushy, desperate, or trying to diminish and convince them. This allows you to generate more sales and develop quality long term relationships that will easily generate new sales opportunities based on your client (COI) referral base.  This is where the magic happens and you get to sit back and grow your network of valuable people and resources making each sale personal and valuable to you and your network of clients.

Module Eight - Consistent, Persistent, Respectful (CPR) Follow-up

Save your marketing dollars by using an effective follow-up strategy (CPR) for maintaining and expanding your current and new client relationships. In this module, you’ll create a set follow-up process that’s critical to remain deeply connected with ALL clients so when new situations or life/business stage changes occur you will become “Top of Mind” and your clients will call you before any other vendor.

Module Nine - Next Steps 

Now that you have your ESP established, what’s next? We’ll explore what you can do from here to keep your sales and conversions on the upswing for good!

Program Bonuses Totaling Over $900

Bonus #1 - Our concise, powerful, easy to navigate ESP Cheat Sheet so you can be fresh, organized, and well prepared as you establish your new habits. Valued at $19.99.

Bonus #2 - Our Sales Self Assessment Tool so you can be a sales powerhouse all your own instead of a carbon copy imitation of someone else. Valued at $39.

Bonus #3 - Redefine the way you’re able to serve your clients with our Tele Consulting Blueprint with pre-filled examples you can customize and reuse quickly to remain effective even if face-to-face consulting isn’t an option. Valued at $299.


10 Modules

The Easy Sales Process Introduction

By the end of this masterclass, you’ll have the foundational learning AND physical scripts, product benefit flows, and presentation outlines needed to easily and quickly transform your sales calls and increase your conversions and client retention rates.

That means you’ll enjoy: 

  • More money consistently flowing in
  • Better, longer-lasting client relationships
  • Greater sales team confidence, performance, and happiness in the workplace
  • And more time, energy, and resources to be reinvested in the continued growth and development of your company

Step 1 | Being Prepared

Step one you will learn:

- The value of powerful communication skills --and how to develop them;
- How to become a master of understanding your prospects REAL needs and conveying your product benefits in a way they can actually HEAR;
- Create a natural feeling product/prospect match flow for on-demand so you’re not offering the wrong options;

Step 2 | Connecting & Building Rapport

Step two you will learn:

- Identify your unique communication style so you can enhance your conversational strengths and navigate your weaknesses;
- Stop with tacky small talk and build rapport with questions that solidify Know-Like-Trust for client relationships that progress and last;
- Create your own company value and opening script for a fast, genuine connection with your prospects

Step 3 | Questioning & Exploring Needs

In this module, you’ll identify and create a superpowered set of questions for your sales tool belt to help you gain a deep understanding of a client’s current and future needs.  Additionally, you’ll learn to ask effective follow-up questions to dig deeper into the client's situation so recommendations you make later will have clients saying “yes” while minimizing possible objections

Step 4 | Active Listening

In this module, you’ll learn and develop your Active Listening skills to increase cross-sell opportunities and grow sales volume. This automatically helps you uncover greater options to recommend at every client meeting, easily increasing the value both you AND your client experience over the lifetime of your relationship

Step 5 | Presenting Solutions

Next, you’ll learn how to create and powerfully convey the benefit and impact of your offer without being “salesy and sleazy” with our skillful presentation formula. You’ll be equipped to quickly assess whether or not an upsell or different offer would be better received so you can increase sales while serving your clients more effectively.

Step 6 | Confirming the Sales or Relationship

Learn how to deliver powerful presentations with our 4-Step Approach without feeling pushy, desperate, or trying to diminish and convince them. This allows you to generate more sales and develop quality long term relationships that will easily generate new sales opportunities based on your client (COI) referral base.  This is where the magic happens and you get to sit back and grow your network of valuable people and resources making each sale personal and valuable to you and your network of clients.

Step 7 | Consistent, Persistent, Respectful (CPR) Follow-up

Save your marketing dollars by using an effective follow-up strategy (CPR) for maintaining and expanding your current and new client relationships. In this module, you’ll create a set follow-up process that’s critical to remain deeply connected with ALL clients so when new situations or life/business stage changes occur you will become “Top of Mind” and your clients will call you before any other vendor.

Master Class Resources

Modules for this product 10
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